Sam Winter 

What I do

Every rider is unique, which is why no two fits are ever the same. I take the time to understand your body mechanics, riding style, and personal goals before making tailored adjustments that maximise comfort, power, and efficiency. Whether you’re chasing performance gains, tackling long-distance adventures, or simply aiming to ride pain-free, my goal is to help you get the very best out of every ride.

I believe your bike should feel like it was made just for you. A professional bike fit can completely transform your cycling experience—enhancing comfort, boosting performance, improving efficiency, and reducing the risk of injury so you can ride with greater confidence and enjoyment.

During your session, I’ll carry out a detailed assessment of your flexibility, movement, and riding style before making precise adjustments to your position, including saddle height, handlebar reach, and overall setup. You’ll leave with personalised recommendations and practical solutions designed to improve comfort and efficiency, as well as address any pain or injury concerns.

Bike fit sessions cost £135 and take around 90 minutes

How to book

For more information, or to book, simply email sam@samwinterbikefitting.co.uk, or call or WhatsApp 07702 855 148. Alternatively, you can reserve your spot directly through the online calendar.

About me

Cycling has been at the centre of my life for as long as I can remember, and I’ve experienced it in just about every form—from 10-mile time trials to 100-mile tests, from sprint triathlons to the grueling Celtman, as well as cycle touring, bikepacking adventures, XC mountain biking, cyclocross racing, and events like the Dorset Divide. These experiences have given me a deep understanding of the challenges and joys that come with different styles of riding.

I'm based in Sussex, in the Cuckmere valley between the coastal towns of Eastbourne and Seaford. For over a decade I have been helping cyclists and triathletes find their ideal position on the bike. Beginning my career as a fitter with a triathlon specialist, before moving to Enigma Titanium, where I honed my expertise by designing custom geometry for bespoke UK made frames. Most recently I was in-house bike fitter at Cycleshack.

I combine technical knowledge with real-world cycling experience to deliver fittings that truly make a difference.